Case Study: A Win-Win Campaign For Dell And Our Members

Perhaps the best-known hierarchical model in marketing is the AIDA model. It tracks a customer’s journey from Awareness to Interest to Desire and finally to Action. In the channel, it’s not uncommon to spend many months and lots of marketing dollars in an effort to converting a prospect from initial Awareness to finally taking Action.   That’s why, when we…

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Bruce McCully’s 4-Step Process That Resulted In Over $1 Million In New Sales During His First 10 Months Of Partnering With Robin Robins And Big Red Media

In 2019, Bruce McCully, founder of Galactic Advisors, had an epiphany.  Attending one of Robin Robins’ events, Bruce heard a speaker who got him thinking that what he really wanted to do in life was secure 1 million endpoint users.   At the time, he owned Dynamic Edge, an MSP serving health care providers. “We’d gotten…

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