Why Jon Murchison And Blackpoint Security Partnered With Robin Robins To Grow FAST

On Memorial Day, 2021, three organizations had their automated network defenses breached. Blackpoint Cyber’s 24×7 Threat Operations Center saved them from being mass-ransomed and having their data stolen.  For CEO and founder of Blackpoint Jon Murchison, an ex-NSA computer network operations expert, and his Threat Operations Team, it’s a typical day. The fact that Blackpoint could save them means his mission to…

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Case Study: A Win-Win Campaign For Dell And Our Members

Perhaps the best-known hierarchical model in marketing is the AIDA model. It tracks a customer’s journey from Awareness to Interest to Desire and finally to Action. In the channel, it’s not uncommon to spend many months and lots of marketing dollars in an effort to converting a prospect from initial Awareness to finally taking Action.   That’s why, when we…

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Letter from the Editor

As I write this, we’re putting the final touches on the first big event back in the channel and I’m certain it is going to be a roaring success. If you missed it, check out Flickr.com/robinrobins to get a feel for the event. I can guarantee that it was amazing! COVID-19 isn’t over quite yet, but we’re all on our…

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