2021 IT Sales and Marketing Boot Camp Recap

I hope you didn’t miss out on our 14th Annual IT Sales & Marketing Boot Camp (May 11-14)! Here’s a quick recap of the event:  First post-pandemic 100% hybrid (virtual & in-person) event in the MSP channel  3 1/2 jam-packed days of speakers, highlighted by Marcus Lemonis of “The Profit” and Kevin O’Leary of“Shark Tank”  64 total…

Read more

Why Jon Murchison And Blackpoint Security Partnered With Robin Robins To Grow FAST

On Memorial Day, 2021, three organizations had their automated network defenses breached. Blackpoint Cyber’s 24×7 Threat Operations Center saved them from being mass-ransomed and having their data stolen.  For CEO and founder of Blackpoint Jon Murchison, an ex-NSA computer network operations expert, and his Threat Operations Team, it’s a typical day. The fact that Blackpoint could save them means his mission to…

Read more

Letter from the Editor

Summer 2021 is here! Everyone is vaccinated! Virtual events are DEAD! Bring on LIVE events!  The enthusiasm for live events in the MSP channel is contagious. Starting with our big annual IT Sales & Marketing Boot Camp (summary on page 6) and continuing on with weekly events in the channel just a few months later,…

Read more

Case Study: A Win-Win Campaign For Dell And Our Members

Perhaps the best-known hierarchical model in marketing is the AIDA model. It tracks a customer’s journey from Awareness to Interest to Desire and finally to Action. In the channel, it’s not uncommon to spend many months and lots of marketing dollars in an effort to converting a prospect from initial Awareness to finally taking Action.   That’s why, when we…

Read more

Bruce McCully’s 4-Step Process That Resulted In Over $1 Million In New Sales During His First 10 Months Of Partnering With Robin Robins And Big Red Media

In 2019, Bruce McCully, founder of Galactic Advisors, had an epiphany.  Attending one of Robin Robins’ events, Bruce heard a speaker who got him thinking that what he really wanted to do in life was secure 1 million endpoint users.   At the time, he owned Dynamic Edge, an MSP serving health care providers. “We’d gotten…

Read more